AnthROI

Media assets for a new technological paradigm

AnthROI aims to fuse marketing strategies for SAAS and digital product creators with a user-centric approach focused on community building and content creation through understanding human behavior in the new paradigm of digital business.

The foundation of our approach is that the success of a company and its leadership within the industry will be firmly established by creating an ecosystem centered around the users of the brand, the product's endless utility and the valuation of the data and content produced by it and the brand as a whole.

know

Systematic content creation for thorough outputs in all channels including web, social, email, community & personal

like

Marketing saas to smb, solo entrepreneurs and consumers by
extracting data from analytics

trust

Employing the principles of anthropology for deeper understanding and integration into your prospects' journey

psychology

An underused asset in the market place, though very applicable if implemented with user & brand awareness

culture

Marketing mix model hybrid approach incorporates data science and real time trends for content stock & valuation

personality

Cutting through the friction of attention, nurturing, sales and satisfaction is more specific and in-demand for personalization

Free Introductory Course

Watch now & apply anthropology to your unique business solutions

This 8-Part mini series provides an introduction to thinking as an anthropologist - the science of humans - within the digital marketing space where technology has outpaced the person-to-person interactions that traditionally anchor trust and value in the mutual relationship between two parties.

Transform your business and marketing strategy with anthropological principles that focus on people's behavior within the context of culture, geography and the various social belief systems that shape consumer decisions and the personal buyer journey.

AnthROI aims to re-introduce the personal touch in the marketplace by situating the customer, client or business within a framework for optimizing relevant messaging, cultural awareness and social practices that ultimately equate to ROI in all realms of business enterprise.

Building your Assets: Part 1

Website Content Marketing & Funnels

INPUT PURPOSE

Lead gen qualification & conversion optimization for different stages of customer journey
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Funnel nurturing with valuable data that is actionable & implementable
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Thorough content & usable information that applies to pain points of prospect
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Compelling and rapport-building style for services, products, company and unique selling proposition
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Domain & topical authority for long term and short term horizons with internal & external linking

OUTPUT DELIVERABLES

AnthROI provides keywords research and potential advantageous search parameters
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Exact blog format with images, metadata & keywords, headings, researched & written
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Optimized images, text & file formatting for fast page loading speed and user engagement
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Guides, Reports, E-Books, Quizzes, Worksheets & Downloads for lead magnets
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Scripts for presentations, audits, onboarding & product demos, webinars

Building your Assets: Part 2

Social Media Content & Management

INPUT PURPOSE

In-bound marketing assets for building authority, likability and social proof
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Optimization of first impression - Bio, banners, headlines, links, CTA, thumbnails,

Conversion centric approach using highly engaging media, irresistible offers of value & innovative marketing campaigns for personal messaging
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Mass lead gen potential & top-of-funnel testing for experimenting with potential Ad creatives

Leveraging trends to stay relevant in algorithm, stay top of mind & current in industry news

OUTPUT DELIVERABLES

AnthROI provides media content for all social platforms using brand logo, assets and any supplied content related to company marketing efforts

AnthROI manages social accounts and measures analytics for growth, conversion & social listening
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Competitor analysis, hashtag tracking, user-generated content & influencer collaborations
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Company statements related to industry trends, news and events

Aligning website, social and company messaging for brand cohesiveness, scripts & content ideas

Building your Assets: Part 3

E-mail Copy Writing & Lead Generation

INPUT PURPOSE

Nurture new & loyal customers with valuable, actionable info in a non salesy tone

Gaps in market research and analysis for improved customer engagement, open & click rates
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Prospecting based on sector, business, individual expertise, industry, influencers, location, revenue, technology & company compatibility

OUTPUT DELIVERABLES

AnthROI provides research on prospects, email verification, email copy writing, A/B testing variations

Drip sequences for new subscribers offering trials, discounts, tutorials, inspiration, creative use cases, company updates, giveaways & competitions
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Cold outreach to high-ticket clients, enterprise deals, influencers, collaborators & promoters

Building your Assets: Part 4

Market Research & Anthropological Insights

INPUT PURPOSE

In-depth understanding of product uses cases, functions, sustainability, design interface
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Discord Server, Telegram community of users, Facebook group, pool of prospects to nurture
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In-depth understanding of correlated markets, industry events, launches & significant moments
related to prospects, clients and interpretation of pains/needs/likes/dislikes

Competitor analysis & tracking gaps in service offering

Opportunities to exploit & compound ROI

OUTPUT DELIVERABLES

MMM Research Hybrid Approach understanding of company, brand, service & product
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In-depth understanding of competition’s strengths, weaknesses, pain points, audience, company culture, CEO, CMO, history
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Deep insights, report & interpretations with summary and actionable steps for improvement in areas of significant ROI

Funnel Strategy Optimization
Top (Know) - Show
Mid (Like) - Nurture
‍Bottom (Trust) - Give

Your AnthROI Total Assets

Optimization of Systems & Strategies

INPUT PURPOSE

1 Brand + 1 CEO, CMO, Founder or Representative for each subscription
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Optimization of customer acquisition systems through inbound & outbound marketing
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CEO or company representative social media optimization & content for personal site, featured posts & articles, webinars, presentations, emails, competitor research
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All services available for the brand AND 1 person who represents the brand such as CEO, CMO, Founder, etc.

Content & related tools for Website, Social Media, Email & Market Research optimization ‍

OUTPUT DELIVERABLES

Monthly Zoom 1 on 1 strategy meeting, presentation, reporting of analytics & interpretation of content, competitors & overall performance
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Growth & developmental progress of campaigns on all channels, conversion rates for various funnel stages and CTA's
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Ongoing brainstorming, idea collaboration, suggestions and insights for potential advantageous techniques in marketing, product & service development

Continual building of company & CEO assets that align with the values of the online community and customer base

Getting Started with AnthROI

Select a Journey to Return on Investments

MONTHLY

Monthly Unlimited Anthropological Marketing:

Website Content, Social Media Content, Email & Lead Generation Research, Competitor & Industry Analysis

Graphics, Images, Texts, Files, Documents & Reporting Assets

Strategizing, Brain Storming, Ideation, Campaign Development

1 Brand + 1 Person Representing the Brand

9K USD per month

CUSTOM

Customized Unlimited Anthropological Marketing:

Website Content, Social Media Content, Email & Lead Generation Research, Competitor & Industry Analysis

Graphics, Images, Texts, Files, Documents & Reporting Assets

Strategizing, Brain Storming, Ideation, Campaign Development

1 Brand + 1 Person Representing the Brand

Custom content requests, paid marketing, contractual agreement, exclusive planning

15K USD per month

QUARTERLY

Quarterly Unlimited Anthropological Marketing:

Website Content, Social Media Content, Email & Lead Generation Research, Competitor & Industry Analysis

Graphics, Images, Texts, Files, Documents & Reporting Assets

Strategizing, Brain Storming, Ideation, Campaign Development

1 Brand + 1 Person Representing the Brand

6K USD per month‍

LET'S E-MEET

I welcome you to schedule a meeting on Zoom:

Chat about your vision for your company, brand and how anthropology can provide valuable insight in helping your business thrive.

How anthropological website content can benefit your product and brand positioning

Social media optimizing using AnthROI awareness

How email marketing and lead generation can improve conversion rates & grow your community

How anthropological market research can create a brand with impact, sustainability & leadership
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Schedule Meeting ‍

Process & FAQ

What is really meant by unlimited? How can that be fulfilled?

We encourage and expect several deliverables to be requested at the same time and regularly throughout the duration of your subscription. Our creative process is based around the theory of systems so the approach is to draft different first iterations and receive feedback quickly, then finalize several assets in succession whether they are social media posts, website blogs, email newsletter copy or presentation slides for a webinar.

The content strategy, style, examples, preferences and voice will be conveyed for each task when it is submitted for production thereby eliminating miscommunication and the Zoom monthly meetings will also firmly cement the overall tone that the company carries.

Additionally, there are unlimited revisions for each asset and rapid delivery within 2-3 days, including weekends. Businesses can quickly deploy their assets for marketing campaigns, nurturing and attracting customers.

We understand that businesses often require adjustments and fine-tuning to achieve their desired aesthetic and functional outcomes which is why unlimited creation is advantageous for top of funnel marketing because it naturally incorporates large quantities of content and experimentation with variables that can be targeted for optimization.

This feature aligns with the anthropological concept of abundance, enabling businesses to explore subtle and major differences in content possibilities while adapt to the ever-evolving needs of the marketplace without constraints.

How often will there be meetings? Who is all involved?

Communication as frequently as is needed for efficient collaboration between AnthROI and your team. AnthROI will be available through email support in addition to your Notion client portal. There will be conversations related to the tasks submitted, as well as monthly Zoom meetings where a summary of the month's assets and growth is presented.

The monthly meeting is not mandatory, but a value that AnthROI provides with insight, interpretation and analysis of the month's output and overall development of the brand. A PDF Report of the information will also be provided if a meeting is not scheduled for the month.

You and any team members are encouraged to contribute in Notion by submitting tasks, providing feedback and joining meetings. AnthROI promotes teamwork, idea sharing and collective decision-making for more innovative solutions.

AnthROI is composed of the founder Melissa Jenkins an elite anthropologist cross trained in digital media production, drone operations and marketing with a passion for analysis through experimentation.

Is there a contract to sign? How can I ensure I am satisfied?

There is not a contractual agreement to sign. You only pay according to your chosen payment frequency (monthly or quarterly) and may cancel at any time. The AnthROI commitment is to service your task requests as long as your payment is current. We will provide up to a month or quarter of service if your account is canceled before the next payment date. Pro-rated refunds are not available.

With our fixed monthly, quarterly or custom rate, businesses can enjoy a predictable pricing structure that embraces the anthropological notion of stability and predictability. This provides financial security and minimizes the risk of unexpected expenses.

By unlocking access to high quality branded content that exceed industry standards while connecting with your community, your brand and symbolic capital grow exponentially. Unique and persuasive copy writing and the delivery of value in the form of content serves as a status symbol for businesses, enhancing their reputation and competitive advantage.

AnthROI is considerate of companies that may require a contract for certain services and encourages contacting for details and discussing any terms that are required for getting the assets your brand needs.

Why choose AnthROI and not opt to hire full-time or freelancer?

It is essential to acknowledge the financial implications involved in hiring a full-time senior-level employee with benefits and insurance which entails an annual cost that surpasses the annual cost of AnthROI.

Beyond financial considerations, it is crucial to recognize that the workload may not consistently warrant the employment of a full-time designer. There may be periods where the demand for work diminishes, resulting in a situation where payment is required for unutilized time.

A service provider that also has a background in anthropological training and experience as a business owner is also a special skill not commonly found with freelancers or applicants that are found on some platforms.

In light of these anthropological and marketing perspectives, an alternative approach emerges – the adoption of a monthly, plan. This arrangement allows for the flexibility to suspend and resume the subscription as needed. By implementing this strategy, an organization ensures that the designer is remunerated solely during periods when there is work available, aligning expenditure with productivity.

Who owns the copy, content and all the assets?

You and your company are the exclusive owners of everything created by the AnthROI service. All tasks, requests, services and products digitally created for the marketing of your SAAS, service, product, website, social media channels, brand and company representatives are the sole exclusive property of you.

Digital assets, marketing research insights, analytics, reports of findings and interpretations produced by AnthROI on behalf of you and your company is created for the distribution on your channels and include but are not limited to graphic designs, copywriting, social media posts, industry research and reporting.

The creative tasks you and your team make with AnthROI are the property of your company from the beginning to the completion of the project and including all versions, variations, iterations, edits and drafts.